Privacy Policy

Last updated: August 2026

At Fresh Faced Facials with Kaye, I take your privacy seriously. This Privacy Policy explains what personal information I collect, why I collect it, how I use and protect it, and your rights in relation to your information.

This policy applies when you visit my website, contact me, book a treatment or experience, complete a consultation, purchase a product or digital guide, communicate with me through WhatsApp, or otherwise interact with Fresh Faced Facials with Kaye or Fresh Faced Rituals.

Who I Am

Fresh Faced Facials with Kaye is an independent business providing holistic facial treatments, skincare guidance, at-home ritual experiences, digital skincare resources and self-care products.

For the purposes of UK data protection law, Fresh Faced Facials with Kaye is the data controller for the personal information I collect and use.

What Information I Collect

Depending on how you interact with my business, I may collect:

  • Your name

  • Email address

  • Telephone number

  • Booking and appointment details

  • Order and purchase information

  • Messages or enquiries you send to me

  • Your skincare routine and products you currently use

  • Information about your skin and skin concerns

  • Marketing preferences

  • Website usage and technical information, including information collected through cookies

Treatment & Consultation Information

If you book a facial or other treatment with me, I may also ask for information that is relevant to providing your treatment safely.

This may include:

  • Allergies or sensitivities

  • Skin conditions or concerns

  • Relevant medical conditions

  • Medication

  • Pregnancy

  • Previous reactions to skincare products or treatments

  • Other relevant information that may affect whether a treatment or product is suitable for you

Some of this information is classed as special category health data under UK data protection law and receives additional protection.

I only ask for health information that is reasonably necessary to assess the suitability and safety of your treatment or skincare recommendations.

Why I Use Your Information

I may use your personal information to:

  • Manage your booking or appointment

  • Contact you about your appointment, purchase or enquiry

  • Carry out your consultation

  • Determine whether a treatment is suitable for you

  • Provide your treatment safely

  • Create personalised skincare plans or recommendations

  • Maintain appropriate treatment records

  • Process and fulfil orders

  • Provide digital products or resources you have purchased

  • Provide customer support

  • Maintain appropriate business and accounting records

  • Improve my website and services

  • Send marketing communications where permitted

  • Meet legal, insurance and regulatory requirements

My Lawful Bases for Using Your Information

Under UK data protection law, I must have a lawful reason for collecting and using your personal information.

Depending on the circumstances, I may rely on:

Contract – where I need your information to provide a treatment, fulfil an order or provide another service you have requested.

Legal obligation – where I need to retain or use information to meet a legal requirement.

Legitimate interests – where it is reasonably necessary to operate and protect my business, communicate with customers or improve my services, provided those interests do not override your rights.

Consent – where you have specifically agreed to a particular use of your information, such as receiving certain marketing communications.

Health Information & Explicit Consent

Information about your health is considered particularly sensitive under UK data protection law.

Where I need to collect relevant health information as part of your consultation, I may rely on explicit consent as the additional condition allowing me to process this special category information.

This information is collected so that I can assess whether a treatment or product is suitable for you and provide my services as safely as possible.

You can withdraw your consent to the processing of your health information at any time by contacting me. However, this may mean that I am unable to provide certain treatments where that information is necessary to determine whether the treatment is suitable and safe for you.

Online Bookings

I use Acuity Scheduling, a Squarespace service, to manage online appointments and bookings.

When you make a booking, information such as your name, contact details, appointment details and information you provide during the booking process may be processed through Acuity Scheduling.

This information is used to manage your appointment, communicate with you about your booking and provide the service you have requested.

Acuity/Squarespace processes information in accordance with its own privacy and data protection practices.

Payments

I use PayPal and Square to process certain payments.

When you make a payment using one of these services, the payment provider may collect and process information necessary to complete your transaction, such as your name, contact information, payment details and transaction information.

I do not normally receive or store your full debit or credit card details.

PayPal and Square process payment information in accordance with their own privacy policies and data protection obligations.

WhatsApp & Customer Communication

I may communicate with customers through WhatsApp, including responding to enquiries, discussing appointments and providing follow-up information or skincare guidance.

If you choose to contact me through WhatsApp, your name, telephone number, messages and any information you choose to share may be processed through WhatsApp.

Please avoid sending unnecessary sensitive or medical information through WhatsApp.

WhatsApp processes information in accordance with its own privacy policy.

My Website

My website is hosted through Squarespace.

Squarespace may process certain information when you visit or interact with my website in order to provide website functionality, security, analytics and other services.

My website may also use cookies and similar technologies.

Cookies

Cookies are small files stored on your device when you visit a website.

Some cookies are necessary for my website to work properly. Others may help me understand how visitors use my website or may be used for analytics or marketing purposes.

Where required, you will be given the opportunity to accept or manage non-essential cookies through the website’s cookie banner.

You can also manage cookies through your browser settings.

Third-Party Services

To operate Fresh Faced Facials with Kaye and provide my services, I use a small number of trusted third-party providers. These currently include:

  • Squarespace – website hosting and website services

  • Acuity Scheduling – appointment scheduling and booking management

  • PayPal – payment processing

  • Square – payment processing

  • WhatsApp – customer communications

These providers may process personal information where necessary to provide their services.

Some providers may process or store information outside the UK. Where this happens, appropriate safeguards are required under UK data protection law to protect your personal information.

I do not sell or rent your personal information to third parties.

Marketing

If you choose to receive marketing communications from me, I may contact you about treatments, products, skincare, events, offers or other news from Fresh Faced Facials with Kaye or Fresh Faced Rituals.

Where consent is required, I will only send these communications if you have chosen to receive them.

You can unsubscribe or change your mind at any time by using an unsubscribe option provided or contacting me directly.

How Long I Keep Your Information

I only keep personal information for as long as reasonably necessary for the purpose for which it was collected.

Some information may need to be retained for longer where required for legal, tax, accounting, insurance or professional purposes.

When information is no longer required, it will be securely deleted or disposed of.

How I Protect Your Information

I take reasonable steps to protect the personal information entrusted to me and to prevent it from being accidentally lost, misused, accessed without authorisation, altered or disclosed.

Where I use third-party systems to store or process information, I aim to use reputable providers with appropriate security measures in place.

Your Data Protection Rights

Under UK data protection law, depending on the circumstances, you may have the right to:

  • Ask what personal information I hold about you

  • Request a copy of your personal information

  • Ask for inaccurate or incomplete information to be corrected

  • Ask for your personal information to be deleted in certain circumstances

  • Ask me to restrict how your information is used

  • Object to certain uses of your information

  • Withdraw consent where I rely on consent

  • Ask for certain information to be transferred to you or another organisation

If you would like to exercise any of these rights, please contact me.

You also have the right to raise a concern or make a complaint to the Information Commissioner’s Office (ICO) if you are unhappy with how your personal information has been handled.

Changes to This Privacy Policy

I may update this Privacy Policy from time to time to reflect changes to my business, services, website or legal requirements.

The latest version will always be available on my website.

Contact Me

If you have any questions about this Privacy Policy, would like to exercise your data protection rights or have questions about how I use your personal information, please contact:

Fresh Faced Facials with Kaye

Email: Freshfacedfacialswithkaye@gmail.com

Website: www.freshfacedfacialswithkaye.co.uk/